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Current Marketing Strategies for Mental Health Services essay

Hayes’s article is essentially a marketing plan meant for ‘The Greater Lawrence Mental Health Centre which is located in Lawrence (GLMHC), Massachusetts (Hayes, 1984). This a non profit making medical health facility with its activities focused at providing community services to the local population. The main aim for marketing GLMHC is to enhance the centre’s image, increase volume from third party payments, develop new growth areas, educational and training programs (Hayes, 1984). The first element is to change image that the facility is a place meant for persons who have lost their minds. Advertisements and public relations will therefore be used to emphasize unique traits for GLHMC through identification and recognition of GHLMC among other key facilities in the area, informing communi...

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